I just got tired of seeing good women being played.
It felt like I was a witness to a crime—one I could’ve done something about, but didn’t.
I grew up in a home with a strong, highly intelligent woman—my mother.
And even though I messed around in college, I always remembered her.
But seeing this happen over and over again…
and knowing how to stop it—or at least help women avoid it—
That’s when I decided to step into this so-called dating game…
and really expose the truth.
I believe in strategy.
Not rehearsed, recycled advice.
Strategy.
I come from an architectural background.
And anyone who knows anything about architecture knows this—
we thrive on strategy.
Because in that world, you’re almost guaranteed to get sued at some point.
So you learn real quick:
You pay attention to details.
You think things through.
And you build a plan that keeps you in business.
So I applied that same mindset here.
I started writing strategies—
tested through my own experiences,
refined through research,
and sharpened through the women and men I talk to every single week.
Because I believe it would be a shame…
to keep watching this game play out
without someone stepping in to give it a voice.
Hi, my name is Phoenix.