If I’m being honest…

This didn’t start as a business.

I just got tired of seeing good women being played.

From my college roommates dating more than one woman at a time… to me entering relationships knowing I wasn’t serious.

It felt like I was a witness to a crime—one I could’ve stopped, but didn’t.

I grew up in a home with a good woman—my mother.

And even though I messed around in college, I knew better.

So, seeing this happen over and over again to so many good women…

and knowing there was something I could do about it—

I decided to jump into this so-called dating game…

and really expose the truth.

I believe in strategy.

Not rehearsed, recycled advice.

Strategy...

I come from an architectural background, and anyone who knows anything about architecture knows the value of strategy.

It’s what we thrive on because, in that world, overlooking one detail can cost you your firm—or even your career.

So you learn quickly:

Pay attention to details.

Think things through.

And have a strategy.

So I applied that same mindset here.

I started writing strategies—

tested through my own experiences,

refined through research,

and sharpened through the women and men I talk to every single week.

Hi, my name is Phoenix.

I’m not a guru... I’m not a player... Just a man that gives a Damn.